Your brand is the "face" of your business, much like your signage is the "clothing" your business wears. Your logo is the main component of that face, but there is much more to it than that. A well designed brand controls how the logo is used and dictates colours and placement so that there is continuity between the different applications of your brand such as stationery, signage, advertisements, uniforms, website and every other aspect of your brand.

​Just because you own a small or medium sized business doesn't mean you shouldn't be working with a professional graphic designer. Much like a carpenter builds a house, a good graphic designer has the proper tools and knowledge to build your brand from the ground up. In the end your business will have its own unique brand personality that is consistent, professional and gives people the confidence to do business with you.